new model in Rolex watches 2025
Rolex’s big launch of the year: the new Land-Dweller at Watches & Wonders 2025
Sixty brands attended Watch and Wonders, the world’s most important watch event, held in Geneva from April 1 to 7, to show off all the latest in watches and amaze the world.
Editorial Barcelona, May 1, 2025.
Watches and Wonders Geneva reached a record attendance, with over 55,000 visitors throughout the week! The public days and the “In The City” program were equally a great success, confirming the growing interest in an event that has become a “must-attend”. A wealth of new releases and animations, a true testimony to the vitality of the Swiss watchmaking industry.
The new Rolex Land-Dweller, a glimpse of the future
Reinventing the present lays foundations for the future. With a calibre at the cutting edge of innovation and a unique design, the Oyster Perpetual Land‑Dweller, launched in 2025, is a true milestone in the history of Rolex watches.
The culmination of over seven years of development, this timepiece has led to 32 patent applications, 18 of which are exclusive to the model. Its movement, with a high frequency of 5 hertz, is fitted with a revolutionary escapement. Its integrated bracelet, which harmoniously extends the case, marks an important aesthetic evolution. The Land‑Dweller opens new horizons, and with its launch, Rolex begins the next chapter in its history.
A revolutionary movement
To power the Land‑Dweller, Rolex has entirely developed and manufactured a new self-winding movement: calibre 7135. Visible through the watch’s sapphire case back, it features some significant innovations. A total of 16 patent applications have been filed for this new movement, particularly in regard to the escapement and the oscillator. With its extraordinary performance, this calibre at the forefront of technology heralds a new era of watchmaking for Rolex.
An inspired and inspiring aesthetic.
When bracelet and case become one. In a thoroughly contemporary spirit, the Land‑Dweller’s aesthetic reinterprets the style of watches with integrated bracelets. Explored in 1969 with the Rolex Quartz, then in 1974 on a Datejust with a self-winding mechanical movement, this design presents a fluid, continuous line between case and bracelet.
To know more?
>> www.rolex.com
Offering the perfect balance of elegance and technology, lightness and robustness.
This visual harmony gives the Land‑Dweller a versatile character, regardless of its diameter – 36 or 40 mm – making it the perfect watch for every occasion.
The dial of the Land-Dweller maintains the style of other Oyster models, although it incorporates an aesthetic detail designed to differentiate itself from the rest of the references. The entire surface is decorated with a honeycomb motif designed to achieve a richer reflection of light. The indexes, numbers and hands are made of white gold and treated with Chromalight luminescent material. The bracelet has also been redesigned in accordance with the image of the Land-Dweller. This new version is called Flat Jubilee and differs from the traditional Jubilee by the flat finish of its small links. It is the final detail for a watch destined to revolutionize the market and which is already on sale for a price of 15,450 euros.
>> you can buy it at Joieria Grau (Barcelona, Sabadell, Platja d’Aro)
>> Joieria Grau in Gourmenials .cat