A family legacy linked to the world’s major luxury brands
Technical excellence and international brands since 1947
Joieria Grau has established itself as a key name in Catalonia’s luxury sector. With roots in Lloret de Mar and a strategic presence in Sabadell and Barcelona, the firm combines the distribution of leading brands like Rolex with its own artisanal workshop where unique pieces are created under ethical criteria.
A heritage linked to luxury
08/04/26
The company began its activity in 1947 as a small family business founded by the Grau-Domenech family.
During the 1980s, the firm experienced a turning point by becoming an official distributor and technical service for Rolex, a partnership that has defined its specialization in haute horlogerie. This collaboration has expanded over the decades with the opening of stores in Blanes and Sabadell, eventually reaching Barcelona’s Avinguda Diagonal in 2011. Its evolution maintains direct personal service and honesty as core values, allowing for personalized advice on both collectible watches and fine jewelry.
In-house workshop and artisanal innovation
One of Joieria Grau’s main assets is its in-house workshop, where jewelry tradition merges with innovative techniques. In this space, artisans work to create proprietary collections that coexist with the latest market trends.
The workshop operates under ethical and sustainable standards, ensuring that each new piece has clear traceability and precise execution. This in-house manufacturing capability allows the firm to offer exclusive pieces that move away from mass production, focusing on the creation of timeless objects that capture the wearer’s essence.
Criterial selection of brands
Joieria Grau’s offering stands out for its selective range of prestigious international firms.
Its catalog includes names such as Omega, Cartier, Tudor, Chopard, and Messika Paris, covering a wide spectrum from technical watchmaking to contemporary jewelry from Pomellato or Damiani. The store functions as a trendsetting space where customers find both established brands and modern design proposals. This combination of an author’s workshop and official distribution guarantees rigorous after-sales service and a diverse offering that adapts to different customer profiles, always maintaining the rigor and style that have defined the house for over seventy years.
+ info
Name: Joieria Grau
Location: Sabadell (with stores in Barcelona, Lloret de Mar, and Blanes)
Specialties: Rolex Service, haute horlogerie, jewelry workshop
Web: joieriagrau.com
During the 1980s, the firm experienced a turning point by becoming an official distributor and technical service for Rolex, a partnership that has defined its specialization in haute horlogerie.
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